OUR OPERATIONAL TEAM
When technology and people interact, efficiency is born
Our management team consists of experienced entrepreneurs and specialists in sports administration, software development, and international business development. With a solid background and passion for sports and technology, we are well-positioned to lead Happy Sport Organizer DMCC to the next level.

Sten Haakan Aakerlund
CEO
Visionary Founder & CEO of Happy Sport Organizer.
Based in Dubai and brings with him 25 years of international senior management experience across various companies.

Sami Purmonen
CTO
ami comes from King, the world-famous gaming company known for the game Candy Crush and has extensive technology experience across backend, frontend, apps and machine learning. Sami leads the technology team out of Dubai.

Carl Aakerlund
CDO
Andreas is our Chief Digital Officer and one of the leading experts in digital marketing. He is also the founder of Spider Ads – a software solution for fully automated advertising, where the entire ad process is executed within 1–3 seconds without any human intervention.